Toyota Etios Valco Tinggi Permintaan
CIN – The high market demand in City Car segment in recent years makes the energizer auto racing to bring the newest products.
One of them is PT Toyota Astra Motor (FULL) today officially launched its newest product with a target Valco Toyota Etios sold 19.000 units by the end of the year 2013.
“Cars that use of local content 55 percent is targeted sold Conduct 2.000 units per month or 19.000 units by the end of 2013, with a market share of 30 percent over the previous month as,” said Marketing Director of TAM, Joko Trisanyoto.
The association in 2012, city car market is filled by honda brio, mitsubishi mirage, nissan march, kia picanto, Daihatsu Sirion and suzuki splash can be sold 42. 442 unit.
The latest product produced by PT Toyota Motor Manufacturing Indonesia (TMMI) was on the raft in CKD (Completely Knock Down), to meet the needs of City Car vehicle market global quality standards that provide comfort for drivers and passengers.
This is confirmed TAM president director Johnny Darmawan in his remarks at a press conference, Monday (11/03/2013) di The Hall Senayan City, Jakarta.
“This part of my promise to continue the commitment in the Indonesian market. I hope this product can meet the needs of the community in the City Car segment with features and higher specifications. Going forward, we will also present a variety of other products, either a new product or change minnor complement the entire range of product lines on each segment,” Johnny said.
In recent years, Johnny revealed that the city car segment showed a significant increase. Where in 2009, total market in this segment reached 42.866 units and in year 2012 then, total market city car reaches 118.244 units, an increase 175,84% only in the period 3 year.
In the first month of the year 2013 this, city car segment managed to score sales by 7.470 unit, increase 84,9% dibanding Januari 2012. In line with the significant growth in the city car market, Toyota city car which is represented by the Toyota Yaris also grew 28,7% dibanding Januari 2compared to January.unit
Toyota Etios Valco is a city car that is specifically designed to have a strong functional value, and will complement the product line-up in this segment, namely Toyota and Toyota Yaris Toyota Agya. Comes with a choice of three variants of the type J, It, and G, Toyota Etios Valco ready to accompany the people of Indonesia.
“Hopefully the presence of Toyota Etios Valco to meet customer needs Toyota city car and the vehicle will be able to achieve the same success with other Toyota products.” (lid)